Best Practices
Fake It Till You Make It? The Cautionary Tale of Charlie Javice "Fake it till you make it." This mantra has often been used to encourage stepping out of comfort zones, showcasing confidence, and instilling belief in our abilities. However, when misapplied, it can serve as a guise
Marketing
Explore how virtual brands, like virtual restaurants, can help businesses increase profitability through diversification, while also weighing the pros and cons of this innovative strategy.
Innovation
Embark on a journey to uncover the essence of innovation and learn how to harness its power, transforming your entrepreneurial ideas into thriving businesses.
Best Practices
Introduction So, you've got a fantastic business idea, but you're not sure where to start? Don't worry! One of the most critical aspects of building a successful business is understanding and communicating your value proposition. In this article, we'll break down the
Marketing
In the world of manufacturing, mistakes are an unfortunate reality. Defective products can lead to significant losses for companies, as they are often forced to sell them at a steep discount or even dispose of them entirely. However, one company has found an innovative way to turn its factory mistakes
Operations
Having a diverse client pool can be key to your success. Relying on just a few clients can leave you vulnerable to financial instability if one or more of them decides to stop working with you. By diversifying your client pool, you can spread out your income sources and ensure
Brand Identity
Blockbuster Video, the iconic video rental chain, was once the go-to destination for movie lovers all around the world, and in the mid-90s my place of employment... (Hey, we all start somewhere). Whether stubbornness, an unwillingness to fully embrace a shifting dynamic, given the rise of streaming services like Netflix
Best Practices
Social media has become an essential tool for businesses and individuals to communicate their message and connect with their audience. One of the most effective ways to increase your social media reach is by using hashtags in your posts. Hashtags help your content become more discoverable and make it easier
Brand Identity
Having a great product is often touted as the key to success in business. However, more than having a great product is needed to guarantee success. In fact, many companies with fantastic products have failed in the marketplace due to a lack of effective marketing or customer behaviors. The reason
Company Culture
In this opinion article, we want to provide an update on why we do not use Twitter as a platform for our business. One of the main reasons for this is that Twitter has continued to become increasingly toxic and divisive. The platform has been criticized for its handling of
Featured
In recent years, YouTube, Instagram, and TikTok have become some of the most popular social media platforms, with millions of users creating and consuming (keyword) content every day. Many creators view their channels as a hobby, a way to express their creativity, or share their interests with others. However, there
Brand Identity
Marketing is an essential part of any small business strategy. It is how you reach and engage with potential customers and creates awareness about your products or services. A successful marketing campaign can help grow your business and increase your profits. However, as a small business owner, it can be