Best Practices
Strategic Networking on LinkedIn: Quality Over Quantity
Accepting every LinkedIn invitation can expose your network to risks; learn to navigate this professional platform wisely and protect the integrity of your connections.
Brand Identity
Best Practices
The Young Entrepreneur's Handbook: Crafting an Irresistible Value Proposition
Introduction So, you've got a fantastic business idea, but you're not sure where to start? Don't worry! One of the most critical aspects of building a successful business is understanding and communicating your value proposition. In this article, we'll break down the
Best Practices
How a Lack of Transparency Can Cost You Your Loyal Customers
As someone who had been a loyal customer of USAA auto insurance for more than 20 years, I thought this relationship would last forever. As a Servicemember and now Veteran, USAA was the go-to carrier because their comparables were always either amazing or consistent with the competition and loyalty for
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Nostalgia as a Marketing Tool: The Potential of Reviving Blockbuster Video
Blockbuster Video, the iconic video rental chain, was once the go-to destination for movie lovers all around the world, and in the mid-90s my place of employment... (Hey, we all start somewhere). Whether stubbornness, an unwillingness to fully embrace a shifting dynamic, given the rise of streaming services like Netflix
Best Practices
Hashtags 101: The Ultimate Guide to Using Hashtags on All Social Media Platforms
Social media has become an essential tool for businesses and individuals to communicate their message and connect with their audience. One of the most effective ways to increase your social media reach is by using hashtags in your posts. Hashtags help your content become more discoverable and make it easier
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Lessons Learned from Wimpy's: Safeguard Your Intellectual Property
It's interesting how a passing mention in a TV show can spark curiosity and lead down a rabbit hole of discovery. Wimpy's is indeed a cautionary tale about the importance of protecting intellectual property and how even well-known brands can make mistakes that lead to failure
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Beyond the Product: The Role of Marketing in Successful Business
Having a great product is often touted as the key to success in business. However, more than having a great product is needed to guarantee success. In fact, many companies with fantastic products have failed in the marketplace due to a lack of effective marketing or customer behaviors. The reason
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I love it when a plan comes together.
Marketing is an essential part of any small business strategy. It is how you reach and engage with potential customers and creates awareness about your products or services. A successful marketing campaign can help grow your business and increase your profits. However, as a small business owner, it can be
Brand Identity
Still, using a personal email for business? Use Branded Email for credibility.
In today's digital world, email has become an essential tool for communication in both personal and professional settings. While generic email services like Gmail or Yahoo are popular and widely used, branded email addresses have many advantages for businesses and individuals. In this article, we will explore the
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Strategy: Appearance is Everything
When starting a new business, it can be challenging to establish credibility with potential customers or clients. One common belief is that you need a lot of capital to appear like your company is much larger than it is. However, this is not always the case. In this article, we&
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Branding
As a small business owner, you have a lot on your plate. You're responsible for everything from managing your finances to marketing your products or services. And while all of these tasks are important, one of the most critical components of running a successful business is establishing a