Mindset
The publishing industry has always been fascinating to me, but it wasn't until I started working at TIME Magazine in their IT department that I truly became enamored with it. The fast-paced environment, the constant deadlines, and the ever-evolving landscape of media made for an exciting and challenging
Marketing
In the world of manufacturing, mistakes are an unfortunate reality. Defective products can lead to significant losses for companies, as they are often forced to sell them at a steep discount or even dispose of them entirely. However, one company has found an innovative way to turn its factory mistakes
Mindset
As an Entrepreneur or 'Sigmapreneur', your success depends on your ability to make effective decisions that drive your business forward. But what if you could apply the same strategic mindset to every situation, both personal and professional? By approaching every situation like it's a business decision,
Mindset
As the saying goes, "write what you know," and in my case, my background is in IT. From my early days working on a service desk to running an entire organization's IT strategy, my career has prepared me by familiarizing me with various methodologies such as
Best Practices
If you're someone who wants to take their entrepreneurial journey to the next level, you may have heard of the term Sigmapreneur. This relatively new concept has been gaining popularity in the business world in recent years, and for good reason. A Sigmapreneur is someone who uses the
Best Practices
Canva is an Australian-based graphic design platform that has disrupted the traditional graphic design industry by making design accessible to everyone. In this article, we'll explore how Canva got its start and how it has become one of the most successful tech startups in Australia. The Beginnings of
Operations
Having a diverse client pool can be key to your success. Relying on just a few clients can leave you vulnerable to financial instability if one or more of them decides to stop working with you. By diversifying your client pool, you can spread out your income sources and ensure
Brand Identity
Blockbuster Video, the iconic video rental chain, was once the go-to destination for movie lovers all around the world, and in the mid-90s my place of employment... (Hey, we all start somewhere). Whether stubbornness, an unwillingness to fully embrace a shifting dynamic, given the rise of streaming services like Netflix
Mindset
As an entrepreneur, you're constantly navigating uncharted waters and facing unexpected challenges. But fear not, for the wisdom of two of Ancient Roman's greatest philosophical minds are here to help. Emperor and philosopher, Marcus Aurelius, and the philosopher and Roman Citizen, Seneca the Younger can help
News
The collapse of Silicon Valley Bank (SVB), one of the largest and most influential banks for startups, has sent shockwaves through the startup world. While many have focused on the impact on the financial industry and the broader economy, the effects on individual startups are now becoming clear. With SVB&
Best Practices
Social media has become an essential tool for businesses and individuals to communicate their message and connect with their audience. One of the most effective ways to increase your social media reach is by using hashtags in your posts. Hashtags help your content become more discoverable and make it easier
Brand Identity
It's interesting how a passing mention in a TV show can spark curiosity and lead down a rabbit hole of discovery. Wimpy's is indeed a cautionary tale about the importance of protecting intellectual property and how even well-known brands can make mistakes that lead to failure